TJM Consultancy services
Who do we help? | What do we help with? | Key strength: tailored targeted customer surveys | The Benefits | The way we work |
Who do we help?
TJM Consultancy helps businesses in the Life Sciences. Our clients are mostly providers of tools for drug discovery & basic biomedical research. We have experience in sales & marketing of high-value capital equipment, reagents for drug discovery, & image analysis software solutions for microscopy & proteomics applications. Areas of particular expertise are cellular sciences (including the 3D cell culture market), high-content screening, & fluorescence microscopy including confocal. These are underpinned by capabilities in data analysis, technical writing, project management & staff development.
We believe we can improve the performance of all types of business, whether they are start-ups, established SMEs, or the strategic product & marketing groups of multinational corporations. Previous clients have included all of these.
To learn more about how we have helped clients previously, read our excellent
testimonials.
What do we help with?
Implementing BUSINESS PROCESSES that sharpen the focus of your business
- strategic planning
- annual operating plans
- efficiency improvements
- leadership reviews
- sales analyses
Developing PRODUCT MANAGEMENT tools & capabilities that increase sales
- in-depth needs-analyses surveys of key users
- market opportunity investigation
- new product specifications
- forecasting & operations planning
- product promotion
- sales channel management
- project financial analysis
Increasing MARKETING PERFORMANCE by providing objective data & analyses
- detailed market evaluations
- objective competition analyses
- product positioning
- sales tools & strategies, including website content
Enhancing PROBLEM SOLVING processes to increase your profitability
- solutions to slow development
- improving sales performance
- installation & support issues
- resolving imbalances between supply & demand
Improving STAFF DEVELOPMENT to increase productivity & commitment
- bespoke courses tailored to develop knowledge, skills, & productivity
- mentoring of key individuals
A key strength: tailored targeted customer surveys using structured interviews
To analyse market needs & competition we
- identify
- key researchers in the field by extensive review of the scientific literature
- professionals drawn from our wide network of industry contacts.
- design a tailor-made questionnaire to address the relevant issues, in collaboration with our client
- administer each questionnaire as a structured telephone interview, to our chosen ‘opinion leaders’ & ‘early-adopters’ in the relevant field.
- Summarise & interpret the responses, in the form of a report, designed to address the specific needs of our client.
These interviews give our clients a distinct competitive advantage in terms of understanding both users’ requirements in new products, & market receptiveness to new technologies. They can also identify potential early adopters of new products.
The benefits TJM Consultancy brings are…
- Clear strategic direction
- Effective plans, with milestones
- Practical tools & working practices for day-to-day management
- Hard data for effective decision-making
- Stronger customer focus
… & their value to you ……
- Increased effectiveness of managers & staff
- Higher sales
- Increased shareholder value